Shur-line Company
Location
SHUR-LINE has a long history of offering innovative solutions for the do-it-yourself consumer. Founded in 1944, operating from the second story of a movie theatre in Fond du Lac, Wisconsin, the Touchett brothers perfected the paint roller for home use. Rolling off a makeshift assembly line, this was the first slip-on roller cover available on the market, making paint rollers accessible to homeowners for the first time. Originally named EZ Paintr, the company was recognized as the first to introduce the concept of do-it-yourself painting.
Since every EZ Paintr executive in the 1950's came from a movie business background, the team employed innovative marketing techniques such as incorporating showmanship into demos. Their intent was not only to demonstrate usage, but more importantly to introduce the do-it-yourself painting concept, town-by-town.
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